Substance Matters Quotes

Too often, campaigns are all flash and no substance.

Or in other words, it's the substance you've got when you start that determines the outcome.

Beginning with brand rather than substance is dangerous.

Don't settle for style. Succeed in substance.

Judge countries by their performance …, not by their words

People ask me what makes a good funeral, and I tell them the most important thing is your man in the casket. If you have a man of substance in there, you have the makings of a first-class funeral.

Who cares what a man's style is, so it is intelligible,--as intelligible as his thought. Literally and really, the style is no more than the stylus, the pen he writes with; and it is not worth scraping and polishing, and gilding, unless it will write his thoughts the better for it. It is something for use, and not to look at. The question for us is, not whether Pope had a fine style, wrote with a peacock's feather, but whether he uttered useful thoughts.

I don't think technology is viable unless the person applying it has something to say.