Strategic Repositioning Quotes

'Redeployment' is a military term. It means to transfer a unit from one area to another.

There is no shame in strategic retreat if it lets you remain strong enough to go after the enemy later.

Getty Images is one of the world's great media brands and the company has delivered a significant repositioning in the past few years, investing in its products and people to capitalize on favorable sector dynamics and build on its industry-leading position.

The role of design at a company is to allow you to recreate yourself, to allow your company to find a new way of success before the old way fails.

It was possibly the most circumspect advance in the history of military maneuvers, right down at the bottom end of the scale that things like the Charge of the Light Brigade are at the top of.

First, we would reposition UPI by bringing it into the 21st century with new technology. And second would be to better utilize its assets, like the library and archives, which have terrific value.

Attack the enemy's strategy.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Perhaps if Hitler had had the wisdom to withdraw his troops and prepare for the defense of his own country, Germany, despite the loss of face this would entail in the losing of all Italy, then the course of the war, if not the outcome, would have been quite different.

The Higher Education Industry is very analogous to the Newspaper industry. By the time they realize they need to change the costs to support their legacy infrastructure and costs will keep them from getting there.

The transformation at the corporate level was achieved by selling off business units in old markets and by creating new business units to pursue the new opportunities. But the individual business units themselves within those transformed corporations were almost inert to change.

In the action business, when you don't want to say you ran like a mouse, you call it 'taking cover.' It's more heroic.

No other technology company other than Apple has successfully transitioned their platform. It's almost never done, and it's way harder than you realise. This transition is where tech companies go to die.

Retreat itself is often a plan of resistance and may be a precursor of great bravery and sacrifice. Every retreat is not cowardice which implies fear to die.