strategic redirection Quotes

There is nothing more difficult than tactical maneuvering. The difficult consists in turning the devious into the direct, and misfortune into gain. Thus, to take a long and circuitous route after enticing the enemy out of the way, and though starting after him to contrive to reach the goal before him, shows knowledge of the artifice of deviation.

The most consistently successful commanders, when faced by an enemy in a position that was strong naturally or materially, have hardly ever tackled it in a direct way. And when, under pressure of circumstances, they have risked a direct attack, the result has commonly been to blot their record with a failure.

In business, when you fail at something, when something doesn't work, you say okay, we've learned that that's not a path to go down.

The most effective indirect approach is one that lures or startles the opponent into a false move - so that, as in ju-jitsu, his own effort is turned into the lever of his overthrow.

If you had a Starbucks that never sold coffee, you wouldn't keep the site open. It's not that we're abandoning sites, but we're saying, 'Let's go where there's HIV, focus our resources there.'

Attack the enemy's strategy.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.