Twitter is the perfect complement to television. TV has always been social. You talk to the person you're sitting next to on the couch. You talk to the people you're - you know, at work with the next day around the proverbial water cooler.
Television has always been something you watch; now, increasingly, it is also something you do.
Television and web are merging.
The soul-sucking activity of TV-watching feels better when it is done with other souls.
I feel that shows like 'Ted' and 'The IT Crowd' are very much more enjoyable watching with friends around a telly.
On the Twitter media team, we believe that tweets drive TV tune-in.
Television programming is the number one topic on Twitter, and dozens of start-ups in the social space are linking second-screen experiences. People no longer need to sit on the same couch to enjoy a show together.
I'm obsessed with the idea of social TV.
