There’s always someone who knows something.
A doctor may know more than a peasant, but a peasant and a doctor know more together.
I'm a guy that after having experience in radio and stuff, if I can trust the people I'm working with, I get a real thrill with working with other people who are good at what they do.
Usually I'm trying to work with people that I've worked with before, so we have a certain amount of know-how and what we're going to do together.
Crowdsourcing is a great way to approach creation because in any given point there's always somebody on the Internet who knows something better than you do.
