Shaping Opinion Quotes

The polls are just being used as another tool of voter suppression. The polls are an attempt to not reflect public opinion, but to shape it. Yours. They want to depress the heck out of you.

The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.

Public opinion will be led to adopt, without knowing it, the proposals we dare not present to them.

It's hard not to look at the road of the media and how the media is a big part of painting a picture for public opinion.

Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.

Political image is like mixing cement. When it's wet, you can move it around and shape it, but at some point it hardens and there's almost nothing you can do to reshape it.

The very power of [textbook writers] depends on the fact that they are dealing with a boy: a boy who thinks he is ‘doing’ his ‘English prep’ and has no notion that ethics, theology, and politics are all at stake. It is not a theory they put into his mind, but an assumption, which ten years hence, its origin forgotten and its presence unconscious, will condition him to take one side in a controversy which he has never recognized as a controversy at all.

As a filmmaker, it's not my intent to trigger or shape national discourse. My task is to make as powerful and understandable a film as I can. What happens next is what happens next.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.