Sales Conversion Quotes

Putting out a book is absolutely a lesson in vulnerability because it doesn't matter how much of an audience you have. Some people who have giant audiences can't sell books because those audiences don't feel like they need to give them their money.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

In sales, a referral is the key to the door of resistance.

We miss 100 percent of the sales we don’t ask for.

Marketing is designed to bring people into something.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

In business, one of the challenges is making sure that your product is the easiest to experience and complete a sale.

The more people you contact, the higher your sales will be because of the law of probabilities.