Evangelism is selling a dream.
The thought of the word church and the word marketing in the same sentence makes me sick.
Most sermons sound to me like commercials - but I can't make out whether God is the Sponsor or the Product.
What is happening within Christianity is that it doesn't know it needs to promote itself.
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
The vocation of pastor has been replaced by the strategies of religious entrepreneurs with business plans.
Christian Deodorant: "Thou Shalt Not Smell"
