Release Strategy Quotes

I've long believed that if you're not embarrassed by your first product release, you've released too late.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

When it's a bad movie you want to release it quietly. You try to keep it a secret like an STD.

'Dirt on My Boots' was pegged as the second single from 'California Sunrise' from the get-go, and we felt like it was just a fun song to go with.

Songs are not on a conveyor belt. I'm not chopping them up and putting them out.

I have a solo deal with Columbia Records. So it's about, do I want to release an album, when can we do it, what kind of album should it be, how should it be released and marketed and what's the right timing? Do I have time to do it? It's all about questions.

At a certain point people want to see other movies besides comic book movies so you have to be really careful what you're going to pick, and how many are going to be released within a year.

I think, it's important to understand how to release a film.

We kind of reached this point in life where we don't really want to put out anything just to put something out. We really don't want it to be like, 'Two years are up. You've had your break; now do another record and get it out there.'

If you're only making an album every 10 years, it better be good.

We don't decide how a movie will be distributed until it's finished. It might be on iTunes, it might be on 3,000 theaters, but we make that decision after the fact.

If you didn't get it right and then you have to release a director's cut to undo what the studio made you release, I don't know, either it's some marketing thing for them to get more money or the director didn't do his job.

I think the old school, back in the day, 10 to 15 years ago in music, is like you launch one single and you just let that ride out. Right now, you've got folks like Chris Brown, he just won't let up, he's got mixtape after mixtape, they're playing songs on the radio from the mixtape and then he's got songs on the album and videos and he's got remixes he's jumping on.

Once I am done with the film, I don't worry about how many centres the film has released, what are the BO records, etc. As I have no knowledge of such things, feeling the pressure doesn't arise.

I spent a lot of time preparing for releasing music and then not a lot of time releasing music.

Maybe 'Can't Stop Feeling' and 'Turn It On' we'll just release as singles. It's a thing The Beatles used to do which I really loved, the idea of releasing something as a single completely on its own.

I really don't want to put more than a couple of records out a year, and I think that makes sense - on an artistic level, but also for my label.

It's not ideal to have three films coming out at once.

To have a film in America means precisely nothing if you don't have a distributor who stands behind it.

I was just trickling releases out slowly and building the Deadmau5 brand slowly. There was never this big marketing machine behind it or anything like that.

U2 albums never get finished. They just get released.

The idea of a film staying in theaters for a year is something of a fantasy today.

You can make films in a lot of countries, but they don't have very wide releases.

I'm gonna make my records, whether I release them as Bleachers or something else.

I'm sure many more people saw 'Hush' in the first weekend it was on Netflix than saw 'Oculus' in theatres.