What I have learned over hundreds of campaigns is if you have lost voters who have supported you in the past, you can get them back. If you never had them, it is a very difficult sell.
People had lost faith in me in Baltimore, and rightfully so. I knew that was not the guy I was.
Once lost, trust can only be regained if we are as good as our word.
Everyone knows my story and lots of people have been disappointed in my deterioration as a man. But they can see I'm trying to get better.
As an alcoholic, you have no appreciation for your wife or your children's feelings, but I'm making up for that now. I'm winning my children's trust back.
Trust takes time, especially when you've done a lot of things for people not to trust you.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
I want to regain the trust of the Brazilian people and all the sectors of society.
A reputation is really hard to live down.
