Reach and Frequency Quotes

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Every one of our affiliate stations was established and exists to reach women 25 to 54.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

Nobody counts the number of ads you run; they just remember the impression you make.

Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.

Advertising in the past has been predicated on a mass market and a captive audience.

Major markets are a key factor in advertise and budgeting decisions.

18-to-49 can only be part of the story. There are many more metrics.

If you can afford to advertise, you don't need to.