Men have got more of a discerning eye. They appreciate cut and details, things that aren't so obvious. They like things that have cachet and gentlemanliness.
I am of the opinion that the appreciation and the desire for what is good takes more study and insight than does the understanding and test for the best music and art.
When I was growing up, I felt like no one gave Canadians a chance. And now that they see we have quality in Canada and it's amazing to see.
For me, couture is like 35 mm. film. It's so important we school ourselves to see real quality. In a couture garment, as in a 35 mm. film, you really feel the life of the people who made it. In high-street fashion, it's different. There's no risk.
The public always picks quality.
M&S clothes just get better and better, year after year. I'm always begging for stuff from every shoot we do.
Just like becoming an expert in wine, you learn by drinking it, the best you can afford.