Some journalists are pestier than others, so I find out where the pests are. I am careful with my actors and actresses. I come back and tell them, 'Watch out for this one or that one.' People are surprised I do that. But I watch out for them even after the movie is over.
I mean Buckingham Palace has never hired a professional public relations outfit let alone a Madison Avenue type and they would throw up their hands in horror at the very idea.
The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
I don't mind doing publicity but I want to make sure it's the right type and it's about promoting my music and not me.
I'm not one who goes for the 'all press is good press' dictum.
I don't have a publicist.
My publicist always said as long as they pronounce your name or spell your name right, it's all good.
Any article's good. Long as it's publicity, I think that's all that matters. I think it's advancement for my career.
Unfortunately the necessity to promote a film sometimes works against it, in that you are forced to reveal information [about it] that in an ideal world you would hold back.
Actually, 19 is in charge of our career at that point. FOX publicity is in charge of the publicity that we get. I'm fine with it, it is really organized.
If a band or artist isn't tweeting or writing posts on Facebook every day, there can be this kind of mystique built about them, and I find myself retreating from the spotlight more and more.
At Knopf, we look at each book on a case-by-case basis... in some cases, we think a writer might get a boost from an endorsement by a fellow writer, but in other cases, a new book will be better served by other means, such as publicity and reviews.
To make an entire country as big as America aware of a movie costs so much money.
Many of my sharpest critics have decided to take a position of ignoring me - because they feel that by attacking me, they would draw attention to my book and give me more publicity and help me sell more books. So I think that they decided that the best thing for them to do is to say nothing. Also, I think that some of my critics simply can't refute my argument - and so it's easier for them to ignore it as well, so that they're not forced to confront the logical contradiction in their own position.
I was so anxious to succeed that I made a practice of appearing on all the disc jockey shows I could, in order to publicize the band.
I'm loath to use my personal life to promote what I do, but at the same time, I don't like a journalist going away with no more than you could get off Wikipedia, where most of it's invented anyway.
I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal', the 'New York Times', constantly as the expert in the business people assume you're a lot bigger than you are. And then I had to run like hell to catch up with my own image.
There's very little you can do these days about having any impact at a launch for a record unless you keep it very secret, because communications are so immediate, and YouTube and everything else kind of spoils the party.
An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.
Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming.
I've got it! I've got it! It'll make front-page headlines around the world. You can have me kidnapped, and then a couple of days before the fight I'll show up again
History proves there is no better advertisement for a book than to condemn it for obscenity.
