People equate patents with secrecy, that secrecy is what patents were designed to overcome. That's why the formula for Coca-Cola was never patented. They kept it as a trade secret, and they've outlasted patent laws by 80 years or more.
The secret of business is to know something that nobody else knows.
I don't need to know how they make Coca-Cola. I think it tastes just fine not knowing what the ingredients are. I think there are some things that should be kept secret.
I don't want to expose the intricacies of my work so people can understand how I did it.
You either create something and you keep it a secret and you die with it, or you can benefit the craft.
To disclose too much of one's inventions and achievements is one and the same thing as to give up the fruit of one's ingenuity.
Every new idea in any field needs protection.
If you write your own material and perform your own material, then nobody can really expose it because if you keep your secrets close to yourself, then nobody can really expose you.
This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.
A wise man should not divulge the formula of a medicine which he has well prepared; an act of charity which he has performed; domestic conflicts; private affairs with his wife; poorly prepared food he may have been offered; or slang he may have heard.
My point of view is that science is essentially private, whereas the almost universal counter point of view, explicitly stated in many of the articles in the Encyclopaedia, is that it must be public.
