Project Identity Quotes

Every project has to stand on its own. It's a different identity within each project, and I feel like that's the way it should be.

In my experience, each project is what it is, and nothing is necessarily a turning point.

I'm gonna make my records, whether I release them as Bleachers or something else.

Honestly, before I settled on a name for the Bon Iver project in general, Chigliak was in the running for what I was going to name the band.

You are your projects!

If you embrace a project that will require time and patience, then you need something to work on. So the first step of the project is to create an identity. If you don't have an identity, then today you want this player and tomorrow another one. If you have an idea and a shape, then this is how you develop an identity.

Every project is different. Adapting 'Robopocalypse' would be totally different than adapting, say, 'Hunger Games.' Each project has its own life and its own identity. You get into trouble when you think there's one single way to approach everything. Each project, there's a different way to attack it.

I like to have recognizable themes and sounds that really connect to the project and that you can identify with that particular project. My goal is always, 'When that theme comes on - even if you're not in the room - you hear it and say, 'Oh my show is starting, I gotta watch.'