My goal, whenever entering a project, is always to gain 12 pounds.
You cannot defend your design without knowing what you're designing for.
I have not done a full-fledged Hindi project but I want to.
It's drama, it's a lot of things, but you know it's always about every movie or every TV project ever made is meant to be watched. If people like it and support it, that's what it is all about, really it's sort of the important part about it.
As a designer, the mission with which we have been charged is simple: providing space at the right cost.
My project for menstrual hygiene is about empowering girls.
I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
This mission was the project of a decade's work.
no project is completed until its objective has been achieved.
