The computer is a very regular structure. It's very uniform. It's got a bunch of memory, and it's got a little element that computes bits of memory and combines them with each other and puts them back somewhere. It's a very simple thing.
The microprocessor is a miracle.
The single most important thing for any processor is getting adoption by software developers.
There are many different kinds of PCs. You have fixed, virtual, tablets, notebooks, ultrabooks, desktops, workstations. What you find in commercial PCs, business PCs, is that there's a really long tail of usage on client devices.
A food processor, or even one of those small bowls that fit on a stick blender, is a real treasure. No, that's not an overstatement.
People usually compare the computer to the head of the human being. I would say that hardware is the bone of the head, the skull. The semiconductor is the brain within the head. The software is the wisdom. And data is the knowledge.
As a PC gaming enthusiast, a significant chunk of my time and money was spent building and upgrading my rig, always in pursuit of a better gaming experience. At some point, I decided to take a look past my three 3D monitors and figure out what the absolute best theoretical gaming setup would be.
Intel's still our main partner. We have not announced anything with AMD and don't have anything planned, but we're constantly being aware to make sure our customers get the best technology.