Pre-Release Hype Quotes

I don't believe in publicity before a film is completed. It costs you money and wastes your energy, and you're inflating your balloon before you have a balloon.

It's always good to promote a film on a larger scale before it's been put to test.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

I always say, 'If you're planning on seeing our movie, don't look at any more of the materials.'

There is a certain amount of intrigue that gets created by revealing portions of the book and, in the process, generating a certain amount of interest. Often, authors do this by releasing a few chapters online or even releasing film-like trailers.

I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.

My first film, 'Leader,' created a lot of political drama. Its release was pushed back twice.

The little bit of buzz around 'Warrior' led to a lot of opportunities anyway, before the movie even came out.

I've been in rooms where people are discussing films that have yet to come out and saying delightedly, 'Oh, I've heard it's a disaster!' The jealousy is unseemly.

Before the release of any film, I feel like a beginner.

I mean, it's weird because people lately have been coming up to me and going, 'Oh, my God. '300' is huge.' I'm like, 'Really? It's not done yet!'

I think it's kind of strange when people talk about how hyped-up the movie is. It almost sets you up for a bigger fall.

It may not be the best marketing thing to do but I don't like talking about my film until I have finished it.

It's very embarrassing to talk of your own work before shooting for it and even before it is released. I have been a witness to many of our actors turning red-faced after their films release. I'd rather not be there.

Today, you'll have a following for a film before it even hits theaters. We can reach out and touch our audience in ways that they couldn't. So it's about getting eyes, getting interest, and getting people involved.

The secrecy thing has gotten to be more and more prevalent in films, and maybe that's good. It's nice to go see a film and not know anything about it. Sometimes I feel like we know too much about films.

I've never done a film before where every single person in the audience knows the ending. I mean suspense, twists are almost impossible these days. People are blogging your endings from their cinema seats.