PR Strategy Quotes

Honestly, everybody gets talked about. Some people control their press a little more than others. Some people feed the press and move it the way they want to. I don't do that.

I've been getting some bad publicity - but you got to expect that.

The biggest PR hack you can do, is not hire a PR firm.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

I think if you go from show to show without doing that big PR blitz it's helpful because people can get pretty sick of your face if you're just out there all the time. And keep a low profile, hold in your stomach and be a good sport.

I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.

Relationships are the key element to Press & PR

In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.

He has a very extensive public relations apparatus that is paid for by the taxpayers of this state. They are some of the best in the business. and he is a master at getting not only television but other media exposure on the basis of confrontation and chaos.

The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy.

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

There's an old press-agents' slogan that's good advice: Don't read your publicity - weigh it.

I'm not in the business to make people aware of me, and publicists are very expensive - they're $3,500 a month! I don't want to spend that kind of money so I can get a stupid article in 'Interview' magazine.

A lot of times in this business, we are taking advantage of hot times in our career to do a lot of TV and a lot of radio and that sort of thing, and George is able to be so humble that he can get away with not doing those things.