It may be that other developers are finding that their games play better on one platform over the other, so they're choosing to migrate to that platform.
As our platform gets technically better, coupled with allowing developers to make real money on Roblox, that's created a virtuous cycle where the quality of Roblox games is continuing to go up and up.
Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.
I started on Vine because it was such an engaging platform that was the most popular at the time. It came natural to me, and I understood the type of content I needed to make on it so that people could enjoy it. I knew it was a great start, but I had to spread my wings and create something that would last forever - a career.
What's best for advertisers on Twitter's platform isn't for there to be 20 different clients.
You can have whatever platform you want, but without great content, you don't have anything.
We think of ourselves as the best digital 'toy' around, and we are excited about the creativity, energy, and passion for success the Roblox platform continues to inspire in our builders.
Our management team strongly believes that the key opportunity of our business does not only come from just the increase in terms of number of users but also how we continue to enhance the value of our platform for our users.
YouTube has made a lot of changes to support time on site - a statistic they care about. But subscriber support is lacking.
A lot of artists are blind to how to use these crucial social media platforms - you don't have to put all your faith on other people; you can do it yourself.
As the quality of our platform gets better, the developers can make more interesting experiences. As the experiences get more interesting, people enjoy them more and spend more money. As they enjoy it more, they tell their friends about it.
That's the great thing about incubating something on the web: you have the potential to go to other platforms. Every single platform has a different audience that you find.
Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.
