I'm very conscious and weary of the hype economy and the way people build things up just to tear them down.
My complaint is that there are more books and news articles than there are primary scientific papers. I am probably the biggest critic of the hypesters, because it's dangerous when fields get overhyped.
TV critics came after me for overhyping LeBron. A lot of people don't know this, but I didn't want to do the game. I told ESPN, 'We're making this kid into something special.' I always follow orders, whatever my people want me to do.
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
The fact that hype exists doesn't prove that something is not important.
Don’t pay attention to those who offer too much.
You can do too much and oversell your market.
I think there's a little bit of a danger of a hype machine that puts forth a whole bunch of experiences that aren't great, and then a whole bunch of audience comes and don't have great experiences.
I feel whenever my shows are too hyped, they usually don't work.
The most common trouble with advertising is that it tries too hard to impress people.
Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.
I think that big, sort of theatrical relaunches tend to set you up for failure and hype.
