Non-Traditional Tactics Quotes

There's a large opportunity for Bon Iver to be a special thing, even from a business standpoint - just trying to do cooler things. Every band sells t-shirts and plays certain auditoriums, but I'm sick of being like everyone else, because I'm not.

You don't want to just do 'me too' companies that are copying what others are doing.

People expect your behavior to conform to known patterns and conventions. Your task as a strategist is to upset their expectations.

One does not succeed by sticking to convention. When your opponent can easily anticipate every move you make, your strategy deteriorates and becomes commoditized.

I think Ted Cruz does a really good job; he's a rabble-rouser and thinks outside of the box.

I think the thing that you've seen with Donald Trump is that he doesn't - he doesn't look to the past and say, 'I've got to conform to these precedents.'

All questions of process require an answer that begins with a very important sentence, and the sentence is: 'Everybody is different.' Whatever way of working you name - methodical, haphazard, gets up early in the morning, sleeps all day, works at night, revises immensely, never revises at all - someone has made great work with that way.

Doing things outside of the traditional fashion gives me the opportunity to bring a fresh eye to unexpected markets.

If you do something that's different and quirky and original, it takes time for people to figure it out.

You know that I'm always a proponent of doing things differently.

Whenever I try to do something, I figure out what other people aren't doing or how can I do it different or how can I stand out.