New Brands Quotes

The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

Just for daily wear, I love discovering new jeans companies.

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

I love discovering new young brands and watching these fashion lines take off, like Peter Pilotto, Christopher Kane, and Clover Canyon.

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.

There are not that many new media brands you can say that about nowadays.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.