I love making videos for my music, you can literally do anything. It's like you can write a song about anything; you can also write a video that is the weirdest thing you can relate to the song, and I find that quite cool.
The most difficult thing about music videos is that a lot of young filmmakers come into the medium, and they have so many different ideas, but they need to understand what the musician wants.
Music videos were this lucky career opportunity. They were assignments. I was providing a service, and they were meant to be punchy and gimmicky and fun.
'Take It EZ' was actually the first video I ever produced for.
I was very pleased to find that once I had records out music videos were starting to happen, so I directed some of my own music videos and got to experiment in other areas of expression.
I think the key to directing a great music video is in making sure the song is great, and if it is, then it becomes really fun.
During the '90s or the first half of the zeros, whatever you want to call them, I was just doing a lot of videos, and that was my only thing. I was super-focused on that.
I always would dream of making music videos. Whenever I make music, I always have a visual in my mind. I always see things.
We actually make all of our own music videos. Often we come up with the visual concepts at the same time as writing the music.
When we were trying to come up with a concept for our music video for 'The Stage' we basically run through a lot of different ideas, and ultimately, I sat and studied the lyrics that Matt had written - and they really resonated with me.
