I think the true test of a pop song, for me, and I've talked to a lot of other writers about this, is you take your demo, you pop it in your car and you drive down Sunset Blvd. to Santa Monica, and that's the Hollywood car test.
Later on, when I signed with Sony, we wanted to re-release 'Fade' as 'Faded' with a brand new mix and with vocals by Iselin Solheim. I think Iselin was the first person who sung demo vocals for 'Faded.' And it worked out great! The way I got in touch with Iselin was through a guy that I work with in the studio.
I don't make demos. I don't have the interest or the energy or the time. Demos are something you do in the early stages of your career, but when you get going, you just go in and record the song.
There was nothing more I wanted to do than to see my dad react well to my music. I still do. I send him my demos all the time.
I can remember the first time I ever recorded my vocals on to a beat. Cat Coore from Third World - a legendary Jamaican band - had a little demo set up at his house. I'm very good friends with his eldest son, Shiah, who plays with me now. So we were rhyming over a track by the dancehall artist Peter Metro. I've still got it somewhere.
I started as a writer and when I sent my demos out everyone wanted to know who was singing and if that person wanted a record deal.
Every single tune you know from the 1940s until the 1970s was written, arranged, and demoed in the Brill Building. OK, maybe not every song, but writers from Benny Goodman to Lieber & Stoller to Neil Diamond all kept offices there.
When I write - I always write on my own - I demo those songs on a four-track.
At fourteen, I started sending out demo tapes.
I think I first realized I wanted to be in country music and be an artist when I was 10. And I started dragging my parents to festivals, and fairs, and karaoke contests, and I did that for about a year before I came to Nashville for the first time. I was 11 and I had this demo CD of me singing Dixie Chicks and Leanne Rimes songs.
I never really wanted to be an artist. I just really wanted to write songs. But, of course, I can't get placement unless I demo the songs.
When the script was written, it was sent to me with asterisks marking where he felt a song would be appropriate. Before the film was shot, the score was written. I made a demo of it, so they lived with the music as they were making the film.
Recording at home enables one to eliminate the demo stage, and the presentation stage in the studio, too.
What has happened is that to some degree they have taken an attitude where they don't listen to demos of diverse subject matters. They're looking for demos like the record the guy on the left just did.
