We saw Hulu as an opportunity to broaden our audience for ABC content.
Digital medium has a vaster reach, more than any other medium, as the content is watched globally in various countries at the same time.
Being able to take a traditional cable-television subscriber and give them new widget type applications to me is huge.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
The TV Everywhere structure is good for all cable, satellite, and telephone distributors. It's good for all networks. It's good for studios that sell to networks, so it's basically good for everybody on the business side.
With Caavo, you don't have to know the device name, the network name, the service name. Just which show you want to watch, regardless of whether it's live, recorded, downloaded or streaming.
The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers.
I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.
