There is commerciality in storytelling, even in a film or a piece of literature. These things exist. That's why stories came to be: to hold attention and, while you're not looking, you'll get hopefully some nutritional value that the author has been working up. That's narrative; that's passing stuff down.
I do think of my films as morality plays, even though my reputation is, you know, splatter films and like that. But I think of them as very moral.
There are very few solid family films. A lot of the writing is awful.
When you are writing for the Christian culture, there is a whole gamut of expectations.
I do believe in sending positive messages. I am a Christian, so I do believe in a lot of positive messages.
The highest grossing films have great, moral messages - not dirty, base themes, so we're trying to get producers to make more of the uplifting movies.
The Christian kids' movies are fun because so many of them are made with low production value, but they're still trying to appeal to a broad audience like a Sesame Street or something. It's always fascinating to see how hidden or obvious they want to make their message. Also, the acting in them can be pretty fun.
I'm not sure why no one wants to admit there's a viable audience out there that believes in God and wants to see a movie with their family. The demand is there. The supply is not.
We are trying to build a family image of wholesome movie entertainment.
I love to read things that have moral messages, and I love to hear stories where it's not just a hook, you have to follow the story, you have to listen to the message of the song, and get it and use it in your everyday life.
The whole reason Sabrina came about was because we wanted something good for families to watch on TV.
If the American public is so into morality in movies, why don't they throw more of their disposable income at religious-themed entertainment? For every 'Passion of the Christ,' there's a 'Fireproof' that comes and goes with no notice.
