The average voter has to hear a point seven times before it registers.
The more you say, the less people remember.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
There's a direct relationship between how difficult it is to send a message and how strongly it is received.
There's only so much you can say to any group of players before they stop listening.
Communicators need to figure out how well do they engage people, and they should not talk one word longer than people are engaged.
I'm interested in the impact my movies have on people and how it affects them, and what they like and what they don't like - and what they take away from it. What leaves an impression, you know?
Always, as a coach, you have to be thinking not to flood the players with information. You have to think what's key for the player, for that team, and how do we deliver it in a way that it might stick and have an effect.
