At Tesla, we don't go into a community and think we're going to sell one or two cars.
MTV is to music as KFC is to chicken!
I joined MySpace in September 2003. At that time no one was on there at all. I felt like a loser while all the cool kids were at some other school. So I mass e-mailed between 30,000 and 50,000 people and told them to come over. Everybody joined overnight.
They sell us the President the same way they sell us our clothes and cars.
There was a time when I never would have considered, ever, doing television commercials for records. I would never do that. That was something that you did for K-Mart.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Americans are used to being pandered to and spoon-fed everything. In a culture that needs caffeine-free cherry chocolate diet Coke, you'd best deliver information with entertainment.
… a product of the untalented, sold by the unprincipled to the utterly bewildered.
I'm really not a trend promoter because I feel that people push trends on people they shouldn't.
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
I'm always a little skeptical when I hear people promoting a film and they say it has something for everyone.
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
I see the same coffee table everywhere. It's mass marketing.
Mass demand has been created almost entirely through the development of advertising.
Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.
Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded.
Steampunk appeals to the idea of uniqueness, to the one-off item, while every mainstream consumer technology of recent years is about putting human beings into ever more granular, packageable and mass-produced identities so that they can be sold or sold to, perfectly mapped and understood.
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
Fashion is fun, ridiculously fun. But it's base and it's wrong. You're not doing anything good for the world. You're just saying, 'Buy it, buy it, buy it.'
Mass marketing means appealing to the masses which means appealing to the average.
I tried to do the commercial thing. But I don't want to keep shoving Twinkies down everyone's throat. People are hungry for something of more substance.
I ignore Hallmark Holidays. And this comes from a guy who has sold a million Opus greeting cards.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
I always said that I'm not into mass-marketing things. If there's one thing that looks cool, that's fine by me. I'm not interested in a whole bunch of stuff.
One should not associate with controversy; one should always reach for the highest ratings; one should never forget that there is safety in numbers; one should always remember that comedy, adventure, and escapism provide the best atmosphere for selling.
