Marketing Tactic Quotes

This guy kept telling us that rock was the big thing, everyone's talking about the big thing, our band was the big thing. So he made us change our name to The Big Thing. Can you believe that?!

I'm trying to think of other ones. Oh, yeah, I'd say - somebody would buy something and we'd say, and because you are our hundredth customer today, you get a free paperback.

Whether it's positive or negative press, it's all good. I do understand the game.

So you can say whatever you want and quote me however you want about politics and make the next payday, and that's fine because I'm making that deal with you, but just mention the movie along the way, OK?

Our milk chocolate is very chocolaty. In fact, we don't call it milk chocolate - we call it milky chocolate.

I think putting labels on people is just an easy way of marketing something you don't understand.

Who wants an orange whip? Orange whip? Orange whip? Three orange whips.

If I go to hotels, they always say, 'Welcome back', even when I've never been there before.

There are product placements. I worked with a lot of companies like Universal and Wonderful Pistachios.

We are doing what Prince did. Everyone that comes to a show billed as An Evening with Journey will get our new CD. We figured that is our best store because they are our biggest fans.

I often stand by the merchandise booth, point to a poster and tell people, 'That's me.'

Promotion with my name only, that's all I have to do with it.

I bet they didn't tell you that was in the gift bag.

Calling yourself the 'Best Kept Secret' is a die on your own sword.

What better way to have somebody promote their movie, their show, or their album than to come on in a relaxed, easy environment and show their fans that they are just like them?

Giving something back is a huge deal. You'll notice every successful athlete uses that at some point in his career during an interview. "I'm gonna give something back. Gotta give something back to the community." "Yaaaay! Right on!" People just fall for it. It's a necessary inclusion.

I have heard of a man who had a mind to sell his house, and therefore carried a piece of brick in his pocket, which he shewed as a pattern to encourage purchasers.

As a businessman, I saw club tracks as a new franchise that could be profitable for years to come. It was like being in McDonald's and realizing that even though cheeseburgers and fries sold big, you could also make money serving up McRibs, which are always available for a limited time only.

I wanted a name that would put us first in the phone directory, or second if you count ABBA.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.

There have been some clients who have said, 'In order to compete, I'm going to put a pool in and then sell the house.' That's a terrible idea.