All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
If the enemy cannot make you BAD, he’ll make you BUSY.
All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
Some of the metaphors you find in 'Wicked' - how those in power can exploit fear in others to maintain their power - I think, as Jews, we've seen that historically on more than one occasion.
People who want to manipulate you will fear your joy, because it's not easily controlled.
It is really - one of the things in it that I heard yesterday in his testimony that I thought was disturbing was this - what did he call it? - a massive persuasion campaign. That sounded a little bit like Goebbels or Gore-bels.
I don't think we have wrapped our heads around how much technology has allowed the manipulation of individuals and democracies.
One of the methods of manipulation is to inoculate individuals with the bourgeois appetite for personal success.
The best way to compel weak-minded people to adopt our opinion, is to frighten them from all others, by magnifying their danger.
Manipulated, one manipulates others.
He’s playing every bit as hard as I am, only he knows what he’s doing and I don’t. Don’t blame me because he’s a better manipulator than I am — I haven’t been around long enough to learn all his tricks.
The aim of modern propaganda is no longer to modify ideas, but to provoke action.
There is always one way to make anybody do anything - the trouble is to find it.
Having analyzed these traits, we can now advance a definition of propaganda - not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.
The monster of advertisement...is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat.
The minute you point a camera at something, you are manipulating the image, because you are cropping out whatever is to the left and right of it. The minute you put a light on someone, you are manipulating the image.
Man can be scientifically manipulated.
I control every interaction with every human being I'm with. I can actually manage any situation with 98 percent of the people on Earth.
You can manipulate the viewer in film. With theater, what you see is what you get.
...and wondering where he had read that clever liars give details, but that the cleverest do not.
Whatever question arose, a swarm of these drones, without having finished their buzzing on a previous theme, flew over to the new one and by their hum drowned and obscured the voices of those who were disputing honestly.
I’ve been a con artist since I was 16 and trying to get my dad to buy me a car. I never succeeded, but I learnt a lot of tactics.
The quicker, the louder, the applause with which another tries to gain you over to his purpose - the bitterer his censure if he miss his aim.
