Lifetime Value Quotes

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

Treat your customers like lifetime partners.

They say a man doesn't know himself until he faces death for the first time. . . I don't know about that. It seems to me that the person you are when you're about to die isn't as important as the person you are during the rest of your life. Why should a few moments matter more than an entire lifetime?

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

Make yourself useful, not just on a day to day basis, but as a lifetime thing.

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.