We need to become more acutely conscious that words matter. None of us would deny that ideas and opinions matter, but we can sometimes be careless about how we express them. The words we choose to advance an idea, opinion, or point of view have a huge impact on how people react and respond to that view. When we use hyperbole, we increase the chances of being misunderstood and of promoting equally exaggerated counter-reactions, especially when people are reacting almost instantaneously.