To go indie is a thing. But to put an album in the stores, you need a distribution label.
I was just a kid in 1987 when I heard of the Pixies, the year after I graduated high school. But I had my band together, and my best friend at the time, Corey Hickock, who was the guitar player in the band that would become STP, Mighty Joe Young, turned me on to the Pixies.
I think, honestly, that the word 'indie' is a false gimmick. 'Independent' used to mean a movie that was financed outside corporate Hollywood, but a lot of what gets called independent these days is totally produced within that system. And there's nothing wrong with that.
That's one of my favorite Matador records: Cat Power, 'You Are Free.'
One overlooked great 1980s rock n' roll band, maybe punk rock - they were on SST Records, same label as Black Flag - is this band called the Leaving Trains.
Just because I run an indie label doesn't mean I don't think Jay-Z is nice.
SST was formed to put out the first Black Flag record. Basically, there wasn't anyone else to do it. I felt that what I was doing with Black Flag was very worthwhile, and I wanted to get it out there.
When I got my record deal at Atlantic, at the time, 'indie' wasn't a style of music: it was a kind of label. And I think, eventually, the bands that ended up on those labels began to be branded as 'indie bands,' and then it became a genre.
I'd only do a deal with a label if it allowed me to still be indie and have that indie mentality. I have to have creative control.
It's not like I set out to be 'the indie guy.'
I mean I like pop music, and I like heavy music and, stuff that I like... the band I've signed on to our label right now; they're called The Sounds. They're kind of like a new-wave pop band.
For a decade, Emma-Lee Moss has been steadily making weird, moody, melancholic music under the moniker 'Emmy the Great' that has been referred to as nue-folk, anti-folk, synthpop, and, most of all, literary.
That's the best thing about being with an indie label, it feels like a family. If it's a major label, they put so much pressure on every single.
None of us went to university, none of us went to college, none of us played in a different band before, none of us done anything. We were the last great band to come out of nowhere, on an indie label. We've sold 50 million records. That's still the benchmark. Until someone does what we've done, I'll always consider myself the last big songwriter
I have a day job Monday to Friday. I work at a record label in Brooklyn called Ba Da Bing. It's a great indie label and I listen to music all day. I meet people online and find out about the cool new music blogs.
I remember in 2016 when I got signed to my record label Good Soldier, which is a very small indie label. They took a big risk on me because ballads were the furthest thing from cool at the time.
'Memoryhouse' came out, and there wasn't a single review and zero sales, and after about a year, it was deleted. So I recorded The 'Blue Notebooks' on a little indie label, and my attitude was, 'Well, if nobody is listening, I might as well keep doing what I'm doing'.
I had just made this album called 'Mind Blow,' a CD-R release on Spirit of Orr. This was in 2003. Quite a few of the songs from 'Was Dead' were actually on that.
I had the most frustrating thing happen when I was trying to find a label. I sent my album to this indie label, and they were like, 'We already have two girls on the label. I'm so sorry, we just can't take your project.'
There can be a wrong time - it's happened to countless bands where they release their first record on a major label and never learned what they maybe should have learned on an indie.
All you needed was a couple of instruments and a few chords and you could be on an indie label.
Nine Inch Nails was born out of Cleveland, Ohio, with me and a friend in a studio working on demos at night. Got a record deal with a small, little label, went on tour in a van, and a couple years later found that somehow we touched a nerve, and that first record resonated with a bunch of people.
A friend of mine introduced me to Thurston Moore because she thought I would like him. He was playing with the tallest band in the world, the Coachmen. They were sort of like Talking Heads, jangly guitar, Feelies guitar. Anyway, it was love at first sight. His band broke up that night. And we started playing.
I never identified with 'indie,' I don't like that word.
I'm not a fan of taking too long in the studio. I always do one vocal take and jump out of the control room, and people push me back in... It's a real turn-off to hear things that are too polished. I feel like I've almost fought for the right to be that kind of musician - we used to be on a major label, and now we're on an indie.
