Incremental Innovation Quotes

Innovations are changes which cannot be decomposed into infinitessimal steps.

When you do men's wear, it's less about thinking outside the box than about pushing the walls of the box outward. Men want to be evolutionary, not revolutionary.

Innovation usually arises from somebody taking a product already in production and making it better: better glass, better aluminum, a better chip. Innovation always starts with a product.

Innovation doesn't come from one big thing, it comes from a piece at a time, from combining existing technology. We have in a sense a stagnation, in all those areas where we have cronyism and political correctness and the precautionary principle. Get all of those together, then yeah, you have stagnation, and that's what we're seeing.

Effective innovations start small. They are not grandiose. They try to do one specific thing.

You have to have a big vision and take very small steps to get there. You have to be humble as you execute but visionary and gigantic in terms of your aspiration. In the Internet industry, it's not about grand innovation, it's about a lot of little innovations: every day, every week, every month, making something a little bit better.

Intellectual-property rules are clearly necessary to spur innovation: if every invention could be stolen, or every new drug immediately copied, few people would invest in innovation. But too much protection can strangle competition and can limit what economists call 'incremental innovation' - innovations that build, in some way, on others.