Never, ever, think about something else when you should be thinking about the power of incentives.
If no one consumes these products, people will stop roducing them. They will not build it if you didn't come.
I think I've been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I've underestimated it.
Money can extinguish intrinsic motivation, diminish performance, crush creativity, encourage unethical behavior, foster short-term thinking, and become addictive.
People will do odd things if you give them money.
One of the best ways to measure people is how they behave when something free is offered.
Tom said to himself that it was not such a hollow world, after all. He had discovered a great law of human action, without knowing it -- namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain.
The greatest productive force is human selfishness.
The basic idea that incentives can be used to motivate behavior is a powerful one. It works for employees, and it has a clear place in parenting, as anyone who has tried to potty-train a recalcitrant toddler with sticker rewards knows.
If men are given food, but no chastisement nor any work, they become insolent.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
