Impactful Content Quotes

Too many ads that try not to go over the reader's head end up beneath his notice.

We work hard on the show. We really believe in the show. It's an enormous privilege to work on a show that has the power to touch people's lives in such a positive way. The fan mail and the e-mail certainly reflect that.

I suppose we think euphemistically that all writers write because they have something to say that is truthful and honest and pointed and important. And I suppose I subscribe to that, too. But God knows when I look back over thirty years of professional writing, I'm hard-pressed to come up with anything that's important. Some things are literate, some things are interesting, some things are classy, but very damn little is important.

Every video I make, I want to make sure that it's doing something entertaining or hopefully inspiring or maybe teaching somebody something or sharing my mistakes so that they can learn from them or anything that will make a positive impact in the world.

Good content, in any form, works, and what is not good, won't work. It's simple.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

My goal was to leverage the power of movies and the reach they have and include important messages. Of course, they still have to be entertaining so that people will watch them, but I wanted to make sure there was a message, a takeaway.

If you have an opportunity to reach people on a broad scale, it's not enough to just entertain people. You have to take responsibility. You has to do something substantial. Otherwise you're squandering what you have.

I think this show I'm going to do,' Awake,' if it's done well, will not only be provocative and entertaining, but help people. I want to do that.

Films will break barriers - and good films will travel all over India.

Our responsibility is to captivate you for however long we've asked for your attention. That said, there is tremendous drama to be gotten from the great, what you would say, heavy issues.

When something actually shocks me, that's when you know it's a great topic.

It's more important to me to get an e-mail that says, 'I saw your page and it changed my life,' than how many hits the page got.

One of the interesting things about making a kids TV show is that you are in living rooms all across the world and you never know who's watching.

Watching something is a personal experience, and I think watching something that is dealing with a heavy subject matter, it's a personal thing.

I'd rather make a show 100 people need to see, than a show that 1000 people want to see.

For my first feature film, I just wanted to write something that people can relate to, something that was real. I really wanted it to hit home with people.

I don't think movies can ever be too intense, but people have to understand why you're showing them the things you are showing them.

HBO is undeniably a leader in meaningful storytelling in a wide array of formats. I'm honored to join the REAL SPORTS team and look forward to continuing my fervor for uncovering unique and impactful stories.

My proudest moment is when I'm part of a good film, when people are touched by it.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

The corner of the 'food media' that I think is troublesome to me is the shows on TV that don't really have a point or don't have a lesson to be learned. If you don't have a point, or if there's not some part of it that is meaningful and can change someone's life, in my old age, I'm just not into it.

They cut about seven minutes from that broadcast, but it was still vital to the story's momentum.

You never want to make a 'message movie', but you always want to be talking about something that you care about.

If someone gets up and walks out of the movie, it means it's really affected them.