I'm very conscious and weary of the hype economy and the way people build things up just to tear them down.
TV critics came after me for overhyping LeBron. A lot of people don't know this, but I didn't want to do the game. I told ESPN, 'We're making this kid into something special.' I always follow orders, whatever my people want me to do.
I kill hype for a living.
I am a hypebeast person.
I'm a walking, talking hypebeast, okay? Fresh Js on my feet every single week.
Sometimes I do my walkabouts, all the young fellows will come and call me 'hypebeast Ah Gong.'
The business is all about gush and hype. You never have a bad meeting in L.A.
Look, I'm going to take full advantage of this situation just because I love working with great filmmakers. But I've been around for a while, and I'm not going to play into the hype that I'm some great, you know, discovery.
When I grew up, there were locked cabinets in public libraries. You needed parental permission if you were under eighteen. I was let down by the overblown reputations of some hardcore fictional works.
I think it's kind of strange when people talk about how hyped-up the movie is. It almost sets you up for a bigger fall.
People will go for anything they don't understand if it's got enough hype.
