In 'Njan Prakashan,' we set aside conventional definitions of a hero. Fahadh Faasil does not play a protagonist who wins all the time and you can see the character flee during fights. Such a hero is a rarity and the viewers could easily identify with him.
Romance readers love a wealthy hero, and why not? There's value in a man able to hire a helicopter, a coach and six horses, or a collection of werewolves to do his bidding - and the bidding of the lucky woman on his arm.
Even in 2014, when romance heroes are as varied as their genre, somewhere in them you can still always find the alpha male.
He won't be one of those girlishly pretty men with curly gold hair...He'll be dark, dangerous, too. Brave, certainly, but not without flaws. I like my heroes human.
I'm not your traditional action hero.
I'm not cut out to play a filmi hero. I don't look like a hero.
Audience doesn't necessarily come only to see a hero with six-pack abs. They will watch him, but if someone who doesn't have that physique and is playing the protagonist, they'll watch that too.
Male authors always take care to make their heroes at least one inch taller than they are, and considerably more muscular. Just as female authors give their heroines better hair and slimmer thighs.
The hero of a mainstream stand-alone novel can get by with things the hero of a sweet traditional category romance wouldn't dream of doing.