Guerrilla Marketing Quotes

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

I feel like I have to do some promotion to let the people know that the records are out there; but I kind of like the idea that it's my work that does the talking rather than me.

Jamming a coin into a monopoly newspaper box or liberating a billboard in the middle of the night can be a rather honest and joyful thing to do.

I tour a lot and interview a lot. I'm on the Internet and doing stuff. I go out and promote. I've got a bass drum and a sandwich sign and a washboard. You just have to shout louder and louder that you're still alive.

I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

Promotion is necessary and it has to be done. I am not shying away from promotion, but going to cities and malls and raising your hands like a stupid guy is not required.

Brandalism Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.

Nothing real or truthful makes its way to TV unless you are smart and know how to sneak it in, and I would tell you how I did it, but then I would have to kill you.

Hey, what if those crop circles are just ads for Target?

Marketing only really works with word of mouth.

Mixtapes have always been a guerrilla-style means of moving music.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.

I'm making and marketing my films, by any means necessary, and enjoying life while I do so.