Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.
Facebook is about sharing experiences that you've had. Foursquare is more about the present tense and the future tense.
I keep a notebook in my pocket, and I write down all the stuff we could ever do with Foursquare.
It's a matter of invitations versus context. Twitter is really good at providing context, like, I'm having coffee at Third Rail Coffee.' Foursquare is about invitations to places. In this respect Foursquare has started to replace Yelp for me.
I said a long time ago that Foursquare can make cities better. You have these augmented realities like Foursquare and Twitter and Facebook that provide these virtual nodes and instant feedback from anywhere, adding annotation around a physical places.
It's very clear to users, more clear than in other apps, that Foursquare is an app for search and discovery, and we're very good at delivering you a social map that will show you friends' faces on the map and things that you might like.
We've got over 1 million merchants who have claimed their businesses on Foursquare, running specials and doing other things. What we want to do is take these tools used by the 50-100 national retailers and make them accessible to our 1 million merchants. Then you've got something really powerful.
Every check-in should mean something. Foursquare should get smarter every time that you continue to check in. We should be able to offer special deals that you may be interested in, and we should be able to offer recommendations for the type of things you should do next.
People share everything on Facebook. That can be a very good thing or a very noisy thing. With Foursquare, people know that they're getting information specifically about a place, advice about where they are and what they could be doing. It's a very filtered view of the world.
