You can have the biggest markets in the world, but if the game isn't exciting, compelling, and competitive, it's not going to generate a lot of interest.
When I fight, people are going to watch me fight. They're not gonna turn the channel to 'Real Housewives of OC' like they will other fighters.
Our games are not always the best, but they are exciting, which is what people love to see.
We enjoy playing small shows, big shows, whatever. There's the energy of the visual production, and all that stuff starts to happen, so when you see it come to life, it's pretty exciting.
I regard sports first and foremost as entertainment, so dry documentary narration is not for me. I like the 'let's forget our troubles and have some excitement' approach. I'm convinced you can combine this with reporting integrity and accuracy.
I've always been aware of what I've been able to do and my ability to bring interest to a match and make people want to tune in and see.
But I love the hot sweat. I think overheating onstage is invigorating. It's better than being comfortable. I think being comfortable is the death of a show.
Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop.
We like the fact people who watch the telecasts get excited about something they see.
Journalists generally have no bias toward one cosmological theory or another, but many have a natural preference for excitement.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
The rule I have when choosing films is the excitement factor, I need to feel excited about the story and whatever message the film has - only then do I sign on the dotted line.
Quads are very exciting to watch, but they're so quick, and they're very short moments in the program... I don't really enjoy it.
