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1968 was one of the more polarized presidential elections, and most politicians in the heat of debate, tended to make ad hominem attacks on their opponents instead of rational arguments. Conservatives tended to attack opponents as communists, communist sympathizers, or giving aid and comfort to the communists. Often they never got around to attacking the real political position of their opponents. Buckley realized that he would not persuade many of his fellow conservatives to eschew the personal red-baiting on their opponents. Their political; base demanded this. But he urged them to restrain themselves and first make a rational attack on liberalism and liberal policies. Very few took his advice that year or ever in the remainder of the century until the fall of the Soviet Union.
