Armies and former soldiers are working in the field to help protect elephants. Some have suggested staining the ivory; cameras and trackers have even been embedded within the tusk; others have arranged for tusks to be removed pre-emptively by conservationists.
I wanted to work with an elephant.
Currently poaching threatens the very existence of the African Elephant, and my worry is that if we do not act NOW, we could be looking at a future in which this iconic species is wiped out.
Save the elephants, and then you save the forest - and then you save yourself.
People don't realize how amazing elephants are.
I've worked with PETA on freeing elephants from the circus.
It may surprise people to learn that one elephant is killed every 15 minutes for its ivory.
We know about the socially complex lives of elephants: how they communicate, how they bond, how they even seem to grieve. We have ethologists in the field and activists on the ground to thank for that knowledge.
Mother elephants in the circus cannot help their babies, but we can.
There are 13 Asian countries that still have elephants, and Elephant Family is looking to invest in further projects that will be the most critical for saving elephants while there is still time.
Elephants are my favourite creatures and have been since I was a boy and my mother read Kipling's The Elephant's Child to me. It was loving elephants so much that made we want to write my own story with an elephant at the centre and its bond with a child.