Digital Campaigning Quotes

I think a lot of campaigns mis-learned the lessons of Obama 2008. They overly focused on the particular tools, and less so on the fact that the Internet enables a kind of culture of trust to be translated into real power.

The power of Bernie Sanders was not only in his email list. The centers of power were local groups that formed on Facebook and Reddit.

The Democratic Party had no idea how to use the Internet. They treated it like free money and then kept on doing all the rest of the things they normally do.

The time has come for political campaigning, its techniques and strategies, to move out of the dark ages and into the brave new world of the omnipresent eye,

Today, for the first time - and the Obama campaign showed us this - we can go from the digital world, from the self-organizing power of networks, to the physical one.

My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite frankly, 10 years ago, I wouldn't have had a chance.

The Internet empowers individuals to play a more active role in the political process, as Obama's campaign has manifested.

Old-time lobbying doesn’t work like it used to, You have to lobby the public.

When Donald Trump became the candidate we didn't have any money other than Mr. Trump's money and I don't think he wanted to write that check all himself. We needed to create a grassroots campaign and we needed to go out and find millions of people to be our supporters and Facebook allowed us to do that in alarming numbers, very fast.

The internet makes it much easier for politicians to communicate directly with voters - think of the interest when David [Cameron] launched WebCameron, or Tony Blair's rather embarrassing attempt to catch up on YouTube.

Team Obama continues to dominate new media, spending far more effort and money than Team Romney in targeted online youth outreach.

I was the first candidate to announce my run on Instagram. So that was kind of cool.

I have six times as many Twitter followers as all the other candidates combined, but it didn't count because if it counted I'd still be a candidate; since I can't be a candidate that can't count.

Obama won the presidency by running the first integrated three-screen campaign - reaching people directly via Internet, cell phones, and TV - with an authentic, complex style that resonated for voters sick of dark, deceitful, and divisive politics.

The Internet is an important organizing tool. But the goal of a campaign isn't to use the Internet for organizing; the goal is always to win, and to change policy and politics.

Social media is natural to me, and it's a very immediate way of saying something. It's the way politics are done these days. In modern politics, you can't ignore that even if you wanted to. I can't imagine doing politics without it.

The two parts of technology that lower the threshold for activism and technology is the Internet and the mobile phone. Anyone who has a cause can now mobilize very quickly.

Network technology has irrevocably changed campaigning and elections. It has the potential to transform governance and the workings of our democracy for the better.

The day of billboard and bumper sticker elections is over.

Today, it is clear that Internet organizing is vital to our future success.

The Obama campaign has adeptly used YouTube and social networks as a relatively thrifty way to do targeted messaging.

I can only speak to the Democrat side, but for the Democrats, everything is aggressively measured, and what that means is if you're going to use Snapchat, you're going to use it for a reason, not just for fun.

I think it will be very challenging for someone who has not been in prominent public life in the age of Twitter to go out on the campaign trail.

Thirty years ago, if you wanted to start a campaign against or for something, you had to print flyers, you had to make a million phone calls. Remember presidential campaigns and stuff? It was a very laborious thing. Now we can literally talk to each other in a nanosecond.

The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.