What we really believe in is high design at a low cost.
Good design is good business.
When you strip away the rhetoric, preservation is simply having the good sense to hold on to things that are well designed, that link us with our past in a meaningful way, and that have plenty of good use left in them.
Pearl Jam bassist Jeff Ament and I get excited talking about making record artwork or working with T-shirt designs. The least exciting part for us is talking about the finances; it's like going to the dentist for us. But we at least try to do it in a creative way and put our stamp on it. I can only think that we create something that's worth the value of that dollar.
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
You don't have to pay more to have a great form.
Just because something is less expensive shouldn't mean it is less well designed.
I think that designers and architects need to educate the people who don't quite know what they do and make a strong case for why it's valuable and why it changes the game. I think waiting for people to come around to it just won't do.
