Design Intuition Quotes

We don't design by calculator or by demographics or anything like that. We really are a group of creative, sensitive people. We have our charmed little world where we get to make things. We're really lucky.

If there is a reason for keeping the wall very quiet, choose a pattern that works all over without pronounced lines...Put very succinctly, architectural effect depends upon a nice balance of horizontal, vertical and oblique. No rules can say how much of each; so nothing can really take the place of feeling and good judgement.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

I cannot force a design; I do not see this process as being under my conscious control.

When I look back, there was obviously the arch of my creativity and when I was young, I used to go to open homes with my mother and I used to imagine how I could make the space better and how people would live in it.

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

This is what I like about being a designer: You can't really get it until you see it.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I'm a great believer in the principle of try it and work it out. If a gadget is designed well, you can easily work out how to use it. But if you can't, it isn't shameful to read the instructions.

I'm an unbelievable designer. I don't know how I know and just do these things. I just start sketching and then I just know the colors and I always know the forecast. I know green and purple are going to be hot. I was born to be a designer. I worked hard to be a tennis player, I don't work hard to be a designer.

I believe every room speaks, tells you what to do to it. You have to listen to that.

I've never done fashion school or anything like that. But I have good instincts.

it is a shoe designer's job to be a year ahead of our collective unconscious.

It is essential to an architect to know how to see: I mean to see in such a way that the vision is not overpowered by rational analysis.

The apparent pointlessness of fashion may be just what makes it so strong as a zeitgeist sensor. Even I, a designer, do not know why a certain proportion feels dated or why another one feels exciting at a given moment. I leave that to the cultural historians and theorists.

I really don't over-theorize about design. I'd rather feel it than talk it to death. A lot happens as you unroll the design.