Design Execution Quotes

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

So, to really execute design in its highest form and making people feel joy, that's a great reward.

How a designer gets from thought to thing is, at least in broad strokes, straightforward: (1) A designer conceives a purpose. (2) To accomplish that purpose, the designer forms a plan. (3) To execute the plan, the designer specifies building materials and assembly instructions. (4) Finally, the designer or some surrogate applies the assembly instructions to the building materials. What emerges is a designed object, and the designer is successful to the degree that the object fulfills the designer's purpose.

A designer who is not also a couturier, who hasn't learned the most refined mysteries of physically creating his models, is like a sculptor who gives his drawings to another man, an artisan, to accomplish.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Truthfully, the hardest part about fashion is not the vision or one great idea, but the execution of each aspect.

An architect doesn't go off with a shovel and dig his foundation and lay every brick. He's still an artist.

The American attitude towards efficiency and execution should always underlie architecture.

A work, however, should be judged by its design and its execution, and not by any preconceived notion of what it ought to be according to the critic, rather than the author.

I want Apple to continue to innovate. I want them to be on time. I want them to be leaders. And my big concern with Apple recently has been they can't build what they're designing.