If you can make it easier to consume, people will consume more of it.
Increasingly prices are set by sellers to raise their prices without a loss of sales sufficient to wipe out the gain.
Want and effective demand are not the same thing. If they were, the poorest nations would be the ones to display the most vigorous demand.
Basically, the single-most important decision in evaluating a business is pricing power.
For every $10 you reduce the price of the smartphone, 100 million more people will buy them.
The single most important decision in evaluating a business is pricing power.
The class of people we wish to deprive of guns, then, is the very class with the most inelastic demand for them—criminals—whereas the people most likely to comply with gun control laws don’t value guns in the first place.
Limiting access to abortion does not limit demand for abortion.
The intriguing aspect of food charges on airlines is that they create the perfect laboratory for any economist who wishes to study the question of how to price a good that possesses, by universal consensus, absolutely no objective value.
