Customer Identification Quotes

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

Part of Customer Development is understanding which customers make sense for your business.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

Drive-in banks were established so most of the cars today could see their real owners.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

If you don't know who your customer is, you don't know what quality is.

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

If we do not know who the customer is, we do not know what quality is.